![]() While we value our concessionaire tenants, operating a concession at the Boardwalk is not a guarantee of multi-generational lifetime employment. Over the years the number of concessionaires has fluctuated as economic circumstances evolve. “Concessionaires have been part of the family-owned and locally operated Santa Cruz Seaside Company’s business model for decades. In an updated statement Friday afternoon, the Seaside Company added: We wish them the best in all of their future endeavors.” “The Santa Cruz Seaside Company is grateful to the Twisselman family for their positive contribution to the Santa Cruz Beach Boardwalk. This ability to adapt has been essential to our success for 116 years and will be part of our approach for the next 100 years,” it said in a statement to Lookout. “Like every successful business, our model and approach are constantly evolving for a variety of different reasons. The Seaside Company issued a statement about the change Wednesday, but declined to further comment on its reasons for terminating the lease. She and her sister, Lauren, had been preparing to take over operations of Twisselman Enterprises so their father, Matt, who has been the head of the family-run company since 1992, could retire. The news was a surprise to Allison Twisselman, and now, more than a week later after she received notice, she says she still doesn’t have clarity from the Seaside Company on the reason behind its decision. For the first time in 90 years, its landlord, the Santa Cruz Seaside Company, did not renew Twisselman’s lease for Hot Dog on a Stick or its other three restaurants: BoardWok, World Grill and California Wraps and Bowls. Since then, two more generations of Twisselmans have operated the iconic business.īut now, while Hot Dog on a Stick will likely endure at the Boardwalk, Twisselman Enterprises will not. When Audrey Twisselman became the owner of the food stall in 1963, her parents, Charles and Ethel Fitzsimmons, had already been concessionaires at the Boardwalk for more than 35 years. Lookout in the Classroom Open dropdown menuĪ corndog from Hot Dog on a Stick has been part of many visitors’ quintessential Santa Cruz Beach Boardwalk experience for more than half a century. ![]() Community Voices Opinion Open dropdown menu.Enjoy Santa Cruz County Open dropdown menu.5500 S.After Boardwalk lease shock, Hot Dog on a Stick’s Allison Twisselman talks reaction, next moves - Lookout Santa Cruz Close The Hot Dog on a Stick in West Jordan is at 2721 W. We encourage everyone to 'Stick with the Hot Dog on a Stick drive thru' on Friday, July 24." It's fast, freshly made for you and true Americana. "Our drive thru locations provide the Hot Dog on a Stick experience you love without leaving the comfort of your car. "National Drive Thru Day is a great reason to treat our customers to our hot and fresh stick items while promoting the convenience and ease of our drive thru locations," said Lisa Merrell, Vice President of Hot Dog on a Stick. (KUTV) Thursday was National Hot Dog Day, Friday is National Drive Thru Day and Hot Dog on a Stick is celebrating by giving out free food.Īll you have to do is pull up to the drive thru at the West Jordan or West Valley location (on July 24, before they close at 10:00 p.m.) and say “I’m sticking with the Hot Dog on a Stick drive thru.” Then you’ll get to choose your free item-an original turkey dog, Natan’s beef dog, veggie dog or Cheese on a Stick.
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